Retailization: Brand Survival In The Age Of Retailer Power Format:paperback identifying two radical new concepts:

identifying two radical new concepts: Firstly

de economische ontvoogding

alles wat overblijft van één vrouw: Dora G

Met overwinningen en nederlagen

Toch wil hij in dit boek vooral een heel concreet en herkenbaar beeld schetsen van het eigene van iedere levensfase

Retailization: Brand Survival In The Age Of Retailer Power Format:paperback identifying two radical new concepts:Retailization illustrates how brand power is slowly and inexorably being replaced by retailer power whether we like it or not, retail is now central to all business decision making. Many brands lack the tools needed to prevent them becoming trapped between massive, global retailers and well informed, demanding shoppers. In this new retail centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh