Branding Fiction Ness Issue Nº 4 delves into

Issue Nº 4 delves into the alluring lives of the sink

and backgrounds and ultimately tries to be the champion of the Paintings League

” In a world devoid of promise—where history seems dislocated and the future uncertain—Magma questions the capacity of artistic forms to anticipate the world to come

hacks et autres stratagèmes

à la voix

Branding Fiction Ness Issue Nº 4 delves intoBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal