Newsjacking: The Urgent Genius Of Real-Time Advertising Matt The Culinary Institute of America's

The Culinary Institute of America's flagship reference for home cooks

how big (or small) they could be and much more

Octavian was a young soldier training abroad when he heard news of Julius Caesar's brutal assassination - and discovered that he was the dictator's sole political heir

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Approaching beauty as a whole and each person as an individual

Newsjacking: The Urgent Genius Of Real-Time Advertising Matt The Culinary Institute of America'sFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed