Brand Society / How Brands Transform Management and Lifestyle Melville ISBN: 9780307951991

ISBN: 9780307951991

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Dit boek presenteert een selectie uit de candid fotografie oftewel straatfotografie die Wiersma van jongs af aan heeft beoefend

Brand Society / How Brands Transform Management and Lifestyle Melville ISBN: 9780307951991Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological